Lola's Closet

Hi everyone,

Firstly, Lola's would like to wish everyone the very best for 2009, abounding health, wealth and happiness to you all. Lola's

As the new year starts, so come new beginnings, new ideas, new energy and new creativity...

Please keep an eye out for updates on new Lola’s Closet stores that will be opening in cape town in 2009… watch this space, it's going to be all exciting, and all new, and all intriguing!

Also, we as Lola's Closet, understanding the need for that new summer dress or pair of shoes for that special occasion over the holiday season, have kept you in mind for the upcoming tight month or two ahead after your "must have" spending, and started our 50% OFF SALE as of January, so please head down to our store in sea point, there will be lots of desirable things for you to get your hands on from local and international labels at great prices, our address again:

275 Main Road, Shop 6, Centurion Building, Sea Point. Just before Adelphi Centre if you are coming from town.

And also, as we know, summer will be leaving us soon, so it will be time to start preparing your autumn wardrobes... and of course who better to help you than lola's closet. Our autumn stock will be arriving end of February from such labels as:

Apple Bottom, Hanky Panky underwear, Cocabella knitted dresses and jerseys in an array of colours and patterns and long sleeved tops, and a new funky brand from Australia called Insight.

Those not familiar with the brand Insight, allow Lola's to fill you in:

THEIR D.N.A

Insight's a fashion lead lifestyle brand born out of the northern beaches of Sydney, Australia. It has a surfheritage yet leads a lifestyle that encompasses all that is surf, skate, street, art, music, fashion and popular culture. The designers follow their intuition and create unique lifestyle clothing. They pay little attention to where the crowd is heading - they prefer to create their own path with an industry that's remained unchanged for so long, insight is all about good design, unique artwork, high quality production and an overall brand ethos that inspires our customers to believe in us.

WHO WEARS THE GEAR

Insight crew are individuals. They're confident, relaxed, independent and like to stand out from the mainstream. They also like the way insight handle the threads. Insight hits an opinion leader hip orientated male/female market and while they're traditionally steeped in the surfwear market the brand boasts an international network of boutique retailers who attract a more taste making, fashion conscious crowd.

HOW THEY MARKET THEMSELVES

In the early days they just let the product do the talking. Laziness or genius? However, since they've grown significantly in recent years, marketing has become an integral part of the product mix.

Ensuring that the integrity of the brand is maintained and pushed to the extreme, their public image is treated with great care and they do all their campaigns in-house.

The marketing department, a band of ruthless individuals speckled across the globe still maintain an underground, hang low approach - presenting the brand to those people that matter most.

Until next time fellow fashion lovers, keep it real and individual and all that is magical, mysterious and just plain fun...